REALLY KNOW YOUR CUSTOMER
To completely fulfill the needs of your customer, you should know where, when and under what circumstances your customer feels discomfort or satisfaction within the Customer Journey. By specifiying these variables for each customer type that makes use of your services, we give you highly specialized information about your company’s Customer Journey. We have developed specialized sensors and software to map customers and their behavior during this journey. With these insights we help your company get a better understanding of how to respond to a client’s needs.
The conditions in which the Customer Journey takes place are of vital importance on the experience of customers. Being able to measure these conditions is the first step in improving conditions. With our sensors we are able to measure specific conditions in airports, public transportation and within buildings. Our sensor box is able to measure temperature, humidity, noise, acceleration and location. By applying beacons, we are able to pinpoint the location of a participant and ask location-specific feedback. Our in-house developed body sensors enable us to measure stress of a participant and our camera glasses exactly see what the participant viewed during the Customer Journey.
In order to really understand the results of our research, it is of importance to be able to include every data point in the analysis. Not in the appendix to the research, but as a central guideline. For this reason, we process all results of our research in a data dashboard. In this way we enable your company to be able to visualize and analyze all data at all times.